PEG is an international brand offering a complete range of electric ride-on toys, including motorcycles and remote-controlled cars, tractors, off-road vehicles and quads. Italian design, safety and quality define every product, created to meet the practical and evolving needs of today's and tomorrow's families around the world.
Founded over 70 years ago as Peg Perego, PEG is now evolving its identity while remaining true to its promise: to stand by parents and children at every stage of their journey together. Because with the right companion, every road can become an unforgettable adventure.
Their tagline, "PEG. The first word of mums and dads.", perfectly captures this philosophy. Just as a child speaks their first words, parents also learn a new language filled with discoveries. PEG is exactly that: a simple, immediate sound. One word. The first word