About Us

Winstanleys Pramworld is committed to:

  • Stocking a huge range of products – browse hundreds in-store and 6,000 on our website
  • Providing helpful independent advice and information – here at pramworld.co.uk our experienced team is comprised of mostly mums and dads. We don’t have sales targets and can offer impartial advice on all of our products
  • Providing a friendly, professional service at all times – pramworld.co.uk is a family-owned company and among the best loved baby products website in the UK – the proof is in our TrustPilot reviews

Our Story

On his return from the Second World War John Winstanley set up his own painting and decorating business, whilst his wife, Nellie, looked after their young family. In 1951 John decided to open a shop selling decorating supplies on Fleet Street, Wigan, with Nellie running the shop whilst John continued to grow his decorating company. In 1957 the council put a demolition order on the building, so Nellie and John bought Jarvis’s Cycles on Ormskirk Road, Pemberton and started to sell bikes as well as decorating supplies.

Some years later they expanded the business, opening a nursery goods department and soon afterwards adding toys as well. In 1972 their son Kevin, who had studied Chemical Engineering at University, left his job at LaPorte in Grimsby and joined the family firm along with his wife Margaret, who juggled working in the shop with looking after a young family. The business continued to grow throughout the seventies and eighties and, at the end of 1994 Kevin’s son, David, left his job with Woolworths and joined the firm as Store Manager, followed by David’s brother Carl who joined the company in 1997. The company rapidly grew and the responsibilities were shared between the two brothers, with David looking after the Toys and Nursery, Carl running the cycles, and Kevin steering the company financially.

In 2006, the two departments had become too large to remain in the same premises and the company was split, with David continuing to manage Pramworld, and Carl moving the cycle business to a new distribution centre on Martland Park, Wigan. After a complete refurbishment, the Ormskirk Road store is now dedicated to selling a wide range of Nursery Products.

Pramworld Timeline

Who Are We?

David Winstanley

Name: David Winstanley

Job Title: Director

Job Description: Responsible for sales, buying and marketing since 1994.

Interests: Golf, Cycling, Rugby League.

What Do You Love About Pramworld: Pretty much everything! Making our customers happy customers.

Unusual Fact About Yourself: I once played a ballerina in a play.

Favourite Film: Pulp Fiction

Hero: Ellery Hanley

Guilty Pleasure: Strictly Come Dancing

What Did You Want To Be When You Grew Up: A pilot

Name: Phil Walsh

Job Title: Warehouse Manager

Job Description: Making sure the warehouse runs efficiently, and the customers get their parcels on time

Interests: Rugby, Football (Playing and Watching)

What Do You Love About Pramworld: The team I get to work with

Unusual Fact About Yourself: I had purple hair when I met my Wife

Favourite Film: The Trueman Show

Hero: Stephen Fry

Guilty Pleasure: Crisps

What Did You Want To Be When You Grew Up: A teenage Mutant ninja turtle

Name: Emily Bebe

Job Title: Purchasing Manager

Job Description: To oversee the purchasing department and make sure our customers have the best products at the best prices!

Interests: Gym, Gin, Wagamamas

What Do You Love About Pramworld: My team!

Unusual Fact About Yourself: I can't swim

Favourite Film: Step Brothers

Hero: My Mum

Guilty Pleasure: Say yes to the dress

What Did You Want To Be When You Grew Up: Police Woman

Cally Alty

Name: Cally Alty

Job Title: Shop Floor Manager

Job Description: I assist with the daily running of the store and mail order department ensuring the best shopping experience for our customers

Interests: Socialising, Binge watching box sets and spending time with family.

What Do You Love About Pramworld: I love the family ethos of the company and being part of one of the most exciting events in a customers life.

Unusual Fact About Yourself: My house was used as a set for an ITV documentary.

Favourite Film: Armageddon

Hero: My Dad

Guilty Pleasure: Doctor Who

What Did You Want To Be When You Grew Up: Police Woman

Nichola Baker

Name: Nichola Baker

Job Title: After Sales Manager

Job Description: I will over see the service department, dealing with any returns and repairs, looking after our customers long after the initial shopping experience.

Interests: Spending time with my children, shopping and holidaying on hot sunny beaches.

What Do You Love About Pramworld: How we are all one big family making a difference to other People’s Families.

Unusual Fact About Yourself: I have jumped out of a perfectly good airplane.

Favourite Film: Forest Gump

Hero: My mum, She's an Absolute Legend!

Guilty Pleasure: Sir Elton John!

What Did You Want To Be When You Grew Up: A Mounted Police Officer.

Where Are We?

Why not visit one of our Showrooms? We are easy to find Click here for a map and detailed directions. Our addresses are:

Our Wigan Showroom 725-729 Ormskirk Road

Our Stoke Showroom
Unit 4 Leek Road Retail Park
Leek Road

Not all of the products available on-line are on display in our showrooms. Please contact us first if you wish to view a product in store.

John Winstanley & Co Ltd T/A Winstanleys Pramworld is a company registered in England and our registered address is as above. Our company registration number is 752287.