Everyone has their own personal style, honed over a lifetime and inspired by your lifestyle and environment. We believe that having a baby shouldn’t change that. mima empowers parents with the choice … read more

When you start to shop for your first pushchair one question that we always ask is what kind of lifestyle do you have because finding a stroller that is perfect for you will ultimately make the t … read more

When it comes to choosing your baby’s first pushchair, there are hundreds of brands to choose from and as a new parent, it can often be difficult to know where to start. We want something stylish yet … read more

As a family of four who don't drive with two young children (Archie 3 & Betsy 6 months), we've always relied heavily on prams and pushchairs as our main form of transportation, so to find one th … read more

Travelling can be stressful especially when you throw kids into the mix. Navigating airports, transfers, picking the right resort and keeping kids occupied is no easy feat. However, I had no hesitatio … read more