Parenting is one of life’s most rewarding journeys — but also one of the most challenging. Between sleepless nights, growing responsibilities, and the constant pressure to “do it all,” it’s no surprise that stress has become an everyday reality for many parents around the world.
This World Mental Health Day (10th October 2025), Joolz, the world’s fastest-growing premium stroller brand, is shining a light on an often-unspoken issue: the rising tide of parental stress.
Global Research Highlights a Growing Concern
New research conducted by Joolz has revealed that 84% of parents worldwide regularly feel stressed in their caregiving role.
Among the key findings:
- 73% worry they’re not doing enough for their children
- 61.5% express concern about their child’s health and development
- 60.2% feel financial pressures add to their stress
- 58.5% report sleep deprivation negatively impacts their mood and relationships
Alarmingly, only 3% of parents say they rarely experience stress. Nearly half of all respondents regularly feel overwhelmed by the weight of responsibility, while 73% admit they often feel as though they’re falling short.
Whether caused by self-doubt, financial concerns, sleep deprivation, or general anxieties about their child’s wellbeing, the survey underscores that stress is now a defining part of modern parenthood.
The Importance of the First 1,000 Days
The first 1,000 days of a child’s life — from conception to their second birthday — are essential for lifelong health, learning, and development. However, this crucial period can be especially difficult when parents feel unsupported or isolated.
Recognising this, Joolz has embraced a clear and purposeful mission that goes beyond designing strollers:
To ensure parents feel supported, informed, and seen, empowering them to create the nurturing environments their children need to thrive.
Breaking the Silence on Parental Stress
In an era dominated by social media perfection and societal pressure, many parents struggle to admit when they are finding things hard. With this new research, Joolz aims to break the silence and encourage honest conversations about the emotional realities of raising children.
The company’s initiative this World Mental Health Day seeks to normalise discussions around parental stress, helping parents feel less alone and more understood.
The Joolz Parent Hideout: A Community for Real Parenthood
To further support parents worldwide, Joolz has created the Parent Hideout — a community-driven online space offering practical resources, inspiration, and a sense of belonging.
The platform is divided into three categories:
- Pre-baby – guidance for parents-to-be
- Newborn – insights and support for the early months
- Parenthood Unlocked – real talk on everyday challenges and joys
Within the Parent Hideout, visitors can find:
- Expert-led blogs and talks
- Practical tips, life hacks, and parental advice
- Product guidance and recommendations
- A supportive community where every parent feels seen and heard
✨ Explore the Parent Hideout here →
A Call for Compassion and Connection
Through its latest research and community initiatives, Joolz hopes to inspire greater awareness and empathy for parents worldwide. By recognising the pressures families face and offering meaningful support, the brand aims to foster a culture where both parents and children can thrive.
This World Mental Health Day, Joolz reminds everyone that parenthood is not about perfection — it’s about connection.
